Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from (the “Site”).


When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”

We collect Device Information using the following technologies:

- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit

- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

- “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.

Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers [[INSERT ANY OTHER PAYMENT TYPES ACCEPTED]]), email address, and phone number.  We refer to this information as “Order Information.”

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.


We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations).  Additionally, we use this Order Information to:

Communicate with you; 

Collect sales data;

Screen our orders for potential risk or fraud; and

When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimise our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).


We share your Personal Information with third parties to help us use your Personal Information, as described above.  For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here:  We also use Google Analytics to help us understand how our customers use the Site--you can read more about how Google uses your Personal Information here:  You can also opt-out of Google Analytics here:

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.


As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you.  For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at

You can opt out of targeted advertising by:


    GOOGLE -

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at:


Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.


If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above.  Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.


When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.


We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.


For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at or by mail using the details provided below:

Emma Aitchison Jewellery, Makers Yard, 37 Lower Keyford, Frome, SOM, BA11 4AR, United Kingdom

We believe the key to finding a sense of harmony with mother earth starts with bringing awareness to our surroundings, ourselves and each other. A founding part of our ethos is that the production of jewellery should not be a contributing factor to the harming of the planet or humans.This is why each piece of jewellery in our collection is made with careful consideration of production methods, packaging and sourcing of materials. Respecting the planet and its people from start to finish, Emma is proud to present a sustainable and planet conscious brand.Using jewellery as a platform, Emma aims to draw attention to climate change and conceptualise the movement and patterns of changing weather cycles. Each collection has a different theme and important message behind it. 

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Where to Begin

Make an appointment with us – either via phone,onlineor in person in our Frome studio. Emma will then have a chat with you about your custom idea.

Whether you are looking for acustom signet ring, orpersonalised pendant– we are open to hear all you have in mind! It is always a good idea to have reference images of what you are looking to create. We recommend browsingour collection for inspiration so we can fully understand the essence and style you are after.

Once design and concept has been decided, Emma will email you aquote. Due to the sculptural freeform nature of this work we do not offer detailed drawings. We can provide reference images of the style and basic sketches as required.

We only offer bespoke services for precious metals (silver and gold) and require all metal that you would like to reuse to have a hallmark.

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custom jewellery making

Emmas process

Emma uses her hands at the workbench to guide her as she plays and manipulates materials to create the perfect form. It is a hands-on and organic way of finding new ways to craft jewellery – a method intrinsic to Emma and one which sets her work apart from the crowd.  We ask you to trust in our expertise for the bespoke service and let Emma create in the way she always has done – made with care and a deep respect for the earth beneath our feet.

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Time & Pricing

Time and PricingMost projects usually take around6-8 weeksdepending on the design.This includes sourcing stones and metals if necessary, design time, consultations and any final adjustments.Pricing will depend on the scope of the projectand work involved. We recommend browsingour current collectionsto familiarise yourself with our pricing, however as a rough guidelinenot many of our bespoke projects start under £400.Once the design is finalised we take a50% depositbefore starting the production of your piece.

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Get in touch

If you are interested in creating a custom piece of jewellery or upcycling an existing piece in your collection,
get in touch via our contact page or drop by our Frome Studio to chat to Emma.